American singer Amara La Negra has been unveiled as the new face of SKYY Vodka, fronting the alcohol brand's latest campaign.

The What A Bam Bam hitmaker posted a clip from the campaign on Instagram, captioned 'Being proud of who you are means embracing your culture and everything else that happened to you along the way. #Ad Embrace who you are and your individuality. Like I always say "you are one person, there is only one you on this whole planet". @skyyvodka #SkyyVodka #ProudlyAmerican'.